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WebWizTech is a professional web designing & developing company that offers affordable web designing services by empowering individuals, teams and organizations in the most efficient manner. The web designers at WebWizTech have the creative talent and technical expertise to develop websites.
Responsive Web Design (RWD) is a cutting-edge development technique which allows for mobile, tablet, and desktop compatibility. Responsive web design is fast becoming an industry standard and WebWizTech plans to be on the cutting edge of this new practice. Responsive web design is a set of techniques used in web development to make the images and layout of a website flexible.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2017. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.
The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic.However, the truth is that both options have their pros and cons.
The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor.
If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.2) One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.3) Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.
That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.
Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.